Disposable Sun Chips Bag

I have been hearing a lot about Sun Chip's new biodegradable bag and wanted to look more into it. At first I didn't believe this claim at all, calling BS and green washing the instant I saw their first ad. But as I looked more into it, they might actually be on to something here. Hell, they even have an ad on treehugger's blog, and they wouldn't allow for green washing there. Here is some of the stuff I found on Sun Chip's (possibly) revolutionary bag.


The bag, which is apparently made up of plants, is supposed to completely breakdown in 14 weeks. That is very impressive, at least a hell of a lot better than what we currently got. Now this doesn't mean that a bag tossed on the side of the highway will disappear in 14 weeks. The bag must be placed in a warm, compost pile in order to breakdown in the said time. On their site, Sun Chips has links to a ton of info on how they tested the bag and came up with the idea. Also notable is the plant they make the bags in. Solar powered and filled with Eco-goodness any sustainable follower would enjoy.



The only issue I had withtheir site was the pictures in the background. Each page had some group of twenty-somethings standing on a hill during a sunset. Yeah, I'm an ad major, but it looks a little too cliche, especially for such an interesting twist to an old product. If there is any green washing that I could find it was in these pictures. Lets be real here, it's not like they came up with a way to rid our need of oil or completely reduce their carbon footprint, they just made a bag that will disappear in a few months. But, when all is said and done, Sun Chips is taking some good steps here. Who knows, maybe every company will have to incorporate some form of biodegradability in their bags in the near future. Sure would make for some cleaner highways.