As I read up on the people I am following on Twitter I came across a tweet by Al Gore that boasts 100 million new jobs will be generated in the midwest in a few short years, along with a huge revenue boost to the economy of the most recession-effected part of our country. The report where Gore received this in sight is the "American Innovation: Manufacturing Low Carbon Technologies in the Midwest," which estimates that, "climate and energy policies could create up to 100,000 new jobs in the Midwest, and generate additional market revenues of up to $12 billion, boosting state and local tax revenues by over $800 million by 2015." As a student of green branding I am amazed and excited by this huge increase in jobs, especially during a time that looks quite bleak in the job market.
I began to wonder what this meant for the rest of the country. Will this explosion of green jobs be seen throughout the U.S. or is the Midwest going to be the mecca of green jobs? I understand that the reason the Midwest will see this increase in green jobs because it is a prime location for wind turbines and green-technology plants, but will this increase in green jobs in the Midwest spread out to more urban cities like Portland and New York? With graduation and job hunting on the my mind I am very interested in seeing this field become a boost to our recession and poor job market. I believe that as this sustainable movement grows and more people change their daily living habits companies will have to change how they reach them. This will create a vast amount of jobs that will be not only located in the Midwest, but in even the most urban and populated cities. If you are worried about what job the future holds for you, then I strongly recommend looking into green jobs. This explosion of jobs and revenue through green jobs will not be located solely in the Midwest, but in the rest of the U.S. as well.
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