Today, more than ever, consumers demand that companies incorporate sustainable and green practices into their business plans. But being green isn't such an easy topic to define. Businesses are asking themselves, how can we be green? But, more often than not when they attempt to answer this question they do so only as a PR and public branding strategy. It seems as though the question they should be asking first is, what does it mean to be green? A lot of businesses say they are green and throw a badge on their brand as though they are making a difference. In reality, a lot of these businesses that lay claim to being green make no significant progress in reducing the footprint their company makes.
Consumers care more about what a company does than what a company says. With the ever expaniding Internet at their fingertips, consumers are seeing exactly what a company does. When they are greenwashing, they will be caught, and they will be revealed. Entire websites are devoted to outing these companies, ads and false practices in the greenwashing world. People are no longer sitting back and ignoring companioes who falsey claim to being green.
Being green is not just saying you mean well, it means you taking positive steps to reduce your footprint as a company not only in respects to the environment, but with your impact on society as well.
No comments:
Post a Comment